Micromax launches Canvas 4 smartphone!

New Delhi, July 08, 2013: Building on the tremendous success of the Canvas series, Micromax, India’s leading handset manufacturer today announced the launch of its much anticipated smartphone - Canvas 4. The company also announced that 11500 devices have already been pre-booked by the consumers in less than a week. Canvas 4 combines great hardware and loads of great software features that make the device a great enabler for consumers.

Exemplifying sleekness and simplicity, the Canvas 4 sports full aluminum mid-housing and users can now ‘blow’ to ‘unlock’ their smartphone. Equipped with a 13MP camera with image sensor, the Canvas 4 promises the users an outstanding shooting experience with face detection, photosolid to increase precision, Geo-tagging, touch focus, smile and face detection, four direction panorama and 1080p video recorder. Users can also enjoy additional benefits with a 5MP front camera.

Key features of Canvas 4

Full aluminum mid housing

5” 16:9 HD IPS full touch display

1.2 GHz Quad Core processor

Android 4.2.1 (Jelly Bean)

13MP rear camera; 5MP front camera

2000 mAh battery

Dual SIM

16GB NAND flash memory expandable up to 32GB

1 GB RAM

Blow to unlock

Multi video viewing

Look away to pause video

Video/Browser pop out

4 way panorama – Horizontal and Vertical

M!Security, Hike, Spuul, Opera Mini, MPower M! Zone+, M!live, Fone Clay installer, Kingsoft Office Suite, Game hub

Designed for multitasking, one can now watch a video and at the same time can watch a preview of another video with ease, pause the video when you are not looking at the screen, or use the option of video pinning to continue surfing on the phone while the video continues to run. The phone packs smart gestures that allow users an array of features like, ‘Proximity answer phone, Downside Silent, Upside speaker and Proximity dial phone’ for easier and hassle free functioning.

Commenting on the launch, Rahul Sharma, Co-Founder, Micromax said, “With the launch of Canvas 4, we are yet again raising the bar for affordable innovation. Canvas 4 combines great functionality and style, complemented by an entire eco-system of applications that directly address the needs of our evolving consumers. Canvas series has been a trendsetter in Indian smart phone market, and has truly massified smartphone evolution in India. Our consumers have yet again reposed their faith in Micromax with the overwhelming response to the unprecedented pre-booking for Canvas 4 without revealing price or specifications. We understand that Micromax consumers expect something new every time, and we would continue to build on our promise to pleasantly surprise people with innovations that directly address their needs.”

Talking about the recent growth of company, Deepak Mehrotra, CEO, Micromax said, “We are very excited with the consistent growth of the brand in India, and with the launch of Canvas 4, we are confident that the brand would continue to reach newer heights. The numbers have been promising with 17.1 percent smart phone market share in Q1 of 2013 positioning us a clear number two in the category, and we have already moved to 24.3 percent in April 2013 as per CMR. As we move forward in our pursuit of being the number one smartphone player in India, we are looking to further strengthen our product innovations and service offerings.”

He further added, “We are also strengthening our promise of offering great service to millions of Micromax consumers across the country. With Canvas 4, we are introducing a new challenge for ourselves to build on our promise for service excellence, ‘either we deliver or we pay’. Starting with Canvas 4, we would be offering a new replacement device for any customer issue which is not resolved within 7 working days of registering the complaint in any of our 681 service centers called as ‘Micromax Check Point’ across the country.”

For the security of Canvas 4 buyers, Micromax will also offer a unique, M! Security feature that offer security solutions including Back-Up, Anti-Theft Tracker, Anti-Virus. The smartphone also comes equipped with a lot of fun features and apps for the users like Fone Clay to download unlimited cool themes, Hike for instant messaging, Opera Mini, Spuul to watch free movies for a limited period, Customized Music Hub to get access to over 5 lac songs online music via ‘mionline music tab’ and M!

Live, to allow users to download HD/premium games, Kingsoft office suite, to help you view and edit your official documents.

Canvas 4 will be priced at Rs. 17999 across the country. For more information, please visit http://www.micromaxinfo.com/mobiles/smartphones or http://www.canvas-4.com/ *the market share figures quoted are from CMR India Mobile Handset Market Report for Q1 & April 2013 Please refer to product brochure for detailed disclosure of all the features and specifications. 

Source: http://prsync.com/micromax-smartphone/micromax-launches-canvas--smartphone-553560/

Micromax announces the launch of its first 3D Smartphone Canvas 3D A115

New Delhi, April 30th, 2013: Micromax, India’s leading handset manufacture, today introduced its first 3D phone – Canvas 3D (Model No. A115) strengthening its Canvas series. The latest offering from Micromax needs NO 3D Glasses to view its content in 3D, thereby giving the user a hassle free rich life like experience. Building on the unprecedented success of Canvas 2 and Canvas HD, Micromax has introduced Canvas 3D giving the consumers a complete bouquet of options to choose from the series.

Powered by a 1GHz dual core processor, Canvas 3D (A115) promises superior quality graphics, multi-tasking and improved application performance. Canvas 3D comes with a 5” full touch screen and runs on Android 4.1.2 (Jelly Bean).

Key features of Canvas 3D

5” Full Touch, No 3D Glasses required

Android 4.1.2 (Jelly Bean)

1 GHz Dual core processor

5.0MP rear camera; 0.3MP front camera

2000 mAh battery

Talk time up to 4.5 hours

32 GB expandable memory

Dual SIM

Pre-loaded 3D games

Micromax 3D Space

Packed with a 2000 mAh battery, the phone provides a talktime up to 4.5 hours ensuring a strong battery backup. The phone sports a 5.0MP rear camera with auto focus to further enhance the superiority of the memorable moments and features a 0.3MP front camera which will facilitate video chatting. Users can also convert the regular pictures into the 3D picture format. The 3D enabled A115 will help users in faster browsing, downloading attachments and watching streaming videos with excellent 3D quality.

With an expandable memory of 32 GB, the phone supports Bluetooth 4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs. The phone comes with ‘Micromax 3D Space’ giving them access to 3D videos, and pre-loaded 3D games.

With a MOP of 9999/-, the Canvas 3D will be available across all leading retail outlets in India from the first week of May, 2013. You could also purchase the device from the official website of Micromax.

About Micromax: 

Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal. For Information : http://www.micromaxinfo.com/mobiles/smartphones

Source:http://www.freepressbox.com/news-micromax-announces-the-launch-of-its-first-3d-smartphone-canvas-3d-a115-246448.html