Micromax launches Canvas 4 smartphone!

New Delhi, July 08, 2013: Building on the tremendous success of the Canvas series, Micromax, India’s leading handset manufacturer today announced the launch of its much anticipated smartphone - Canvas 4. The company also announced that 11500 devices have already been pre-booked by the consumers in less than a week. Canvas 4 combines great hardware and loads of great software features that make the device a great enabler for consumers.

Exemplifying sleekness and simplicity, the Canvas 4 sports full aluminum mid-housing and users can now ‘blow’ to ‘unlock’ their smartphone. Equipped with a 13MP camera with image sensor, the Canvas 4 promises the users an outstanding shooting experience with face detection, photosolid to increase precision, Geo-tagging, touch focus, smile and face detection, four direction panorama and 1080p video recorder. Users can also enjoy additional benefits with a 5MP front camera.

Key features of Canvas 4

Full aluminum mid housing

5” 16:9 HD IPS full touch display

1.2 GHz Quad Core processor

Android 4.2.1 (Jelly Bean)

13MP rear camera; 5MP front camera

2000 mAh battery

Dual SIM

16GB NAND flash memory expandable up to 32GB

1 GB RAM

Blow to unlock

Multi video viewing

Look away to pause video

Video/Browser pop out

4 way panorama – Horizontal and Vertical

M!Security, Hike, Spuul, Opera Mini, MPower M! Zone+, M!live, Fone Clay installer, Kingsoft Office Suite, Game hub

Designed for multitasking, one can now watch a video and at the same time can watch a preview of another video with ease, pause the video when you are not looking at the screen, or use the option of video pinning to continue surfing on the phone while the video continues to run. The phone packs smart gestures that allow users an array of features like, ‘Proximity answer phone, Downside Silent, Upside speaker and Proximity dial phone’ for easier and hassle free functioning.

Commenting on the launch, Rahul Sharma, Co-Founder, Micromax said, “With the launch of Canvas 4, we are yet again raising the bar for affordable innovation. Canvas 4 combines great functionality and style, complemented by an entire eco-system of applications that directly address the needs of our evolving consumers. Canvas series has been a trendsetter in Indian smart phone market, and has truly massified smartphone evolution in India. Our consumers have yet again reposed their faith in Micromax with the overwhelming response to the unprecedented pre-booking for Canvas 4 without revealing price or specifications. We understand that Micromax consumers expect something new every time, and we would continue to build on our promise to pleasantly surprise people with innovations that directly address their needs.”

Talking about the recent growth of company, Deepak Mehrotra, CEO, Micromax said, “We are very excited with the consistent growth of the brand in India, and with the launch of Canvas 4, we are confident that the brand would continue to reach newer heights. The numbers have been promising with 17.1 percent smart phone market share in Q1 of 2013 positioning us a clear number two in the category, and we have already moved to 24.3 percent in April 2013 as per CMR. As we move forward in our pursuit of being the number one smartphone player in India, we are looking to further strengthen our product innovations and service offerings.”

He further added, “We are also strengthening our promise of offering great service to millions of Micromax consumers across the country. With Canvas 4, we are introducing a new challenge for ourselves to build on our promise for service excellence, ‘either we deliver or we pay’. Starting with Canvas 4, we would be offering a new replacement device for any customer issue which is not resolved within 7 working days of registering the complaint in any of our 681 service centers called as ‘Micromax Check Point’ across the country.”

For the security of Canvas 4 buyers, Micromax will also offer a unique, M! Security feature that offer security solutions including Back-Up, Anti-Theft Tracker, Anti-Virus. The smartphone also comes equipped with a lot of fun features and apps for the users like Fone Clay to download unlimited cool themes, Hike for instant messaging, Opera Mini, Spuul to watch free movies for a limited period, Customized Music Hub to get access to over 5 lac songs online music via ‘mionline music tab’ and M!

Live, to allow users to download HD/premium games, Kingsoft office suite, to help you view and edit your official documents.

Canvas 4 will be priced at Rs. 17999 across the country. For more information, please visit http://www.micromaxinfo.com/mobiles/smartphones or http://www.canvas-4.com/ *the market share figures quoted are from CMR India Mobile Handset Market Report for Q1 & April 2013 Please refer to product brochure for detailed disclosure of all the features and specifications. 

Source: http://prsync.com/micromax-smartphone/micromax-launches-canvas--smartphone-553560/

Micromax Canvas range crosses the 1 Million mark and counting….

New Delhi, April 25, 2013: Micromax, India’s leading handset manufacturer today announced that the company sold over a million units of its flagship Canvas range of smart phones. The most popular handsets in the Indian smartphone segment, from the Micromax bouquet, the devices continue to prove their value to the consumers. Considering the way Micromax has taken an unprecedented leap in the mobile ecosystem in India by offering affordable innovations which directly address consumer needs, these statistics are a testimony to the company’s success.

Designed for functionality & style, the handsets from the Canvas series have been extremely popular amongst the Indian youth who desire for a smartphone experience with the best of features, hardware and performance at an affordable price. The phenomenal sales of the devices have helped Micromax cover the depth and breadth of the country through online as well as traditional mediums and the exemplary response is a proof to the same. The sales have been equally dominated by the leading metros and smaller towns in the country.

Commenting on the success of the Canvas Range so far, Mr. Shubhodip Pal, CMO, Micromax, said, “The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.” We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of “CANVAS” phones which are driven by consumer insights and cater to the needs of the market.”

For more information Micromax Smartphones, please visit http://www.micromaxinfo.com/mobiles/smartphones

 Source: http://www.pr-inside.com/micromax-canvas-range-crosses-the-r3654329.htm