Toyota Kirloskar Motor Introduces Fortuner with a 5 speed Automatic Transmission

January 16, 2013, Bangalore: Toyota Kirloskar Motor (TKM) today introduced the Fortuner, with a 5 speed Automatic Transmission. The new transmission provides enhanced drive feel and comfort. Looking at the overwhelming demand and popularity of the Fortuner TRD Sportivo, the Limited Edition has now been introduced as a regular grade.

The Toyota Fortuner, the segment leader, was launched on August 24, 2009 and since then has sold more than 41,000 units.

Fortuner TRD Sportivo
 
Fortuner TRD Sportivo is aerodynamically designed by TRD. The Fortuner TRD Sportivo is for all those SUV enthusiasts looking out for a sporty look.

The Fortuner TRD Sportivo comes with the following features - Aerodynamically designed front bumper spoiler, aerodynamically designed rear roof spoiler, stylishly designed TRD Sportivo emblem and rear bumper spoiler. The Fortuner TRD Sportivo is available in three dual tone colours - Super White + Grey, Silver + Grey and White Pearl Mica + Grey.

Pearl White Mica, a new premium colour has been introduced across all grades.

Commenting on the new introduction Mr. Sandeep Singh, Deputy Managing Director and Chief Operating Officer, Marketing and Commercial said “Further adding to Fortuner’s strength of unmatched road presence and luxury, we have now introduced the 5 speed automatic transmission. The 4x2 automatic transmission is extremely popular, it has been highly appreciated by the customers. The 5 speed AT will further add to the drive quality and comfort. We introduced the Fortuner TRD Sportivo as a limited edition in October last year. Looking at the overwhelming response and its popularity, we have now regularized this grade for all those looking for a unique sporty image. The bookings will open starting 18thJan 2013.

We thank all our customers for their response because of which Fortuner continues to be an undisputed leader ever since its launch in 2009 in India.”

For more info on our product & services visit:http://www.toyotabharat.com

Source: http://www.prlog.org/12060299-toyota-kirloskar-motor-introduces-fortuner-with-5-speed-automatic-transmission.html

Toyota Launches Toyota University Cricket Championship: A T-20 Cricket Tournament Encouraging University Cricket in India

Mumbai, January 17th, 2013: Toyota Kirloskar Motor Pvt. Ltd. (TKM) today launched Toyota University Cricket Championship (TUCC), a T-20 cricketing series to encourage cricket at the university level in India. TUCC will see eight Indian universities contest each other for the title of Toyota University Cricket Championship 2013. TUCC which is a joint initiative is supported by New Delhi Television (NDTV), The Association of Indian Universities (AIU) and The Ministry of Human Resource Department.

Present on the occasion of the launch were many important guests and dignitaries including Superstar Shah Rukh Khan along with Mr. Sandeep Singh, DMD and COO, Marketing & Commercial, Toyota Kirloskar Motor, Mr. Hidehisa Nagae, Executive Managing Coordinator- Director, CR & Marketing, Toyota Kirloskar Motor, Dr. Prannoy Roy, Founder and Executive Co-Chairperson of NDTV and Dr. S. N. Puri, President, AIU.

Speaking on the occasion, Mr. Sandeep Singh, DMD and COO, TKM said, “Toyota University Cricket Championship is a special project for us and we are very glad to encourage and promote university level cricket in India. Toyota’s foray into this new venture is in line with our global philosophy of creating a sense of ‘WAKU DOKI’, which in Japanese means ‘excitement, joy and fun.’ 

With the help of our partners NDTV, we have planned a very aggressive marketing campaign for TUCC which will entail a blitz of promotion and BTL activities starting today till the 17th of February and a number of contests and other attractions from February 17th till the 10th of March, 2013. We will also run very exciting contests for the young participants from the audience who will be eligible to win a brand new Toyota Etios Liva. We will also gift a Toyota Etios to the man of the series,” continued Mr. Singh. 

The eight university teams will be split into two groups of four teams each and each team will play each other once in the group across various cities in India. These eight teams will be mentored by renowned cricketers who will also act as team ambassadors for individual teams. Special camps will be held for the teams where they will be trained by their respective mentors. 

TUCC aims to reach out to more than two hundred Universities and twenty lakh students across the country through interactive on ground activities across colleges and universities. The matches will also be followed by a carnival with LIVE musical performances by some of India’s great artists, great food and engaging on-ground contests. 

For more info on our product & services visit:http://www.toyotabharat.com

Source: http://www.prlog.org/12061915-toyota-launches-toyota-university-cricket-championship-encouraging-university-cricket-in-india.html

Toyota Kirloskar Motor takes Hybrid Craft Campaign to School Students in Hyderabad

Campaign held at Glendale Academy International targeted towards creating awareness about Toyota’s Hybrid Technology

Hyderabad, November 27th, 2012: Toyota Kirloskar Motor Pvt. Ltd (TKM) today initiated its Hybrid Craft Campaign for the students of Glendale Academy International in Hyderabad. Targeted at school students in metros between the age group of12 to 14, the Hybrid Craft Campaign is a unique and interactive way for students to understand hybrid technology and its benefits to the environment.

Started as a pilot project at the Canadian International School in Bangalore last year, the Hybrid Craft Project was very well received by the students and teachers alike. The campaign consists of a detailed program wherein students are sensitized to pollution and its ill effects. They are also introduced to the concept of Hybrid Technology and the ways in which it can be used to curtail the ill effects of pollution and also help conserve fuel.

Commenting on Toyota’s Educational initiative on Hybrid Technology, Mr. Sandeep Singh, Deputy Managing Director, Sales & Marketing, Toyota Kirloskar Motor said, “Toyota is considered to be the pioneer in hybrid technology and is renowned for its worldwide. With the launch of the third generation Toyota Prius in 2010, we are very pleased to bring this technology to India. The whole idea behind introducing this technology in India was to create awareness about hybrid technology and to sensitize the people about the positive effects of the same.

To further emphasize on Toyota’s commitment to the environment, we have been involved with many green initiatives, the Hybrid Craft Campaign being one such program, which enables us to sensitize young school children about the benefits of hybrid technology and the importance to conserve energy and fuel. Here, we would also like to extend our gratitude to Glendale Academy International,

Hyderabad, who have given us a platform to educate their students about this future technology,” continued Mr. Singh.

Also commenting on the occasion, Ms. Vimala Chandersekhar, Principal, Glendale Academy International said, “This has been a marvellous opportunity for our students to experience firsthand how to assemble a working model and it has generated great enthusiasm among them. A very well thought out campaign, the students were taken through each step methodically and the whole exercise has brought alive once again the issues of pollution and the pressing need for alternate sources of energy. The students have been able to appreciate the benefits of Hybrid technology and explain the same very convincingly. As a school, we would be delighted to be a part of many more such activities and are grateful to Toyota for bringing this to us."

For more info on our product & services visit:http://www.toyotabharat.com

Source: http://www.toyotabharat.com/inen/news/2012/nov_28.aspx