Toyota Kirloskar Motor takes Hybrid Craft Campaign to School Students in Hyderabad

Campaign held at Glendale Academy International targeted towards creating awareness about Toyota’s Hybrid Technology

Hyderabad, November 27th, 2012: Toyota Kirloskar Motor Pvt. Ltd (TKM) today initiated its Hybrid Craft Campaign for the students of Glendale Academy International in Hyderabad. Targeted at school students in metros between the age group of12 to 14, the Hybrid Craft Campaign is a unique and interactive way for students to understand hybrid technology and its benefits to the environment.

Started as a pilot project at the Canadian International School in Bangalore last year, the Hybrid Craft Project was very well received by the students and teachers alike. The campaign consists of a detailed program wherein students are sensitized to pollution and its ill effects. They are also introduced to the concept of Hybrid Technology and the ways in which it can be used to curtail the ill effects of pollution and also help conserve fuel.

Commenting on Toyota’s Educational initiative on Hybrid Technology, Mr. Sandeep Singh, Deputy Managing Director, Sales & Marketing, Toyota Kirloskar Motor said, “Toyota is considered to be the pioneer in hybrid technology and is renowned for its worldwide. With the launch of the third generation Toyota Prius in 2010, we are very pleased to bring this technology to India. The whole idea behind introducing this technology in India was to create awareness about hybrid technology and to sensitize the people about the positive effects of the same.

To further emphasize on Toyota’s commitment to the environment, we have been involved with many green initiatives, the Hybrid Craft Campaign being one such program, which enables us to sensitize young school children about the benefits of hybrid technology and the importance to conserve energy and fuel. Here, we would also like to extend our gratitude to Glendale Academy International,

Hyderabad, who have given us a platform to educate their students about this future technology,” continued Mr. Singh.

Also commenting on the occasion, Ms. Vimala Chandersekhar, Principal, Glendale Academy International said, “This has been a marvellous opportunity for our students to experience firsthand how to assemble a working model and it has generated great enthusiasm among them. A very well thought out campaign, the students were taken through each step methodically and the whole exercise has brought alive once again the issues of pollution and the pressing need for alternate sources of energy. The students have been able to appreciate the benefits of Hybrid technology and explain the same very convincingly. As a school, we would be delighted to be a part of many more such activities and are grateful to Toyota for bringing this to us."

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Source: http://www.toyotabharat.com/inen/news/2012/nov_28.aspx